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- SmartVISION specs
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- Control Expenditures - Manage timing of costly upgrades by making better use of existing resources
- Efficient Operations - Easy and open integration onto existing networks of any generation without disruptions
- Planning - Enhance determination of network’s future through real-time and historical insights about application usage
- Churn Reduction - Enhance satisfaction by improving subscribers’ quality of experience
- Revenue Opportunities - Provide more and better value-adding applications by unlocking capacity
Be intelligent about applications in use, their associated media, and how to provide at best quality and efficiency
Unlock effective capacity to be able to provide more and better value-adding applications
Mobile Network Core
Integrate innovations seamlessly onto existing networks of any generation
Gain real-time intelligence about usage over entire network
Radio Access Network
Re-shape live traffic based on rules where and when congestion occurs
Enhance experiences for best customer satisfaction
December 22, 2014Operators take traffic management towards edge
As cell congestion worsens operators take traffic management towards the edge
December 22, 2014
Edge application controllers consider all contending traffic and real-time network resources, ultimately supporting more sessions, higher bitrates and better performance.
Field results validate the approach. Cellcom in the United States recently implemented Vasona Networks’ SmartAIR1000 edge application controller, achieving improvements of more than 30% in bitrate performance for video and web browsing, and a 35% reduction in mobile service latency. Deployments in Europe, Latin America and elsewhere are further demonstrating such benefits.
Mobile data usage growth will soar for many more years, but operators can plan now so that each phase of growth does not have to be accompanied by poor experiences. Edge application controllers are positioned to be crucial with holistic view of the cell and a unique ability to get the best possible user application experiences from available network resources.
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December 22, 2014UK smartphone users stepping up expectations
UK smartphone users stepping up expectations
December 22, 2014
Vasona Networks recently surveyed 1,000 U.K. smartphone users regarding their expectations for customer experience of their data services. The expectations are high. Sixty-eight percent expect good performance all of the time without any problem areas. Almost one quarter of users would choose a mobile provider based on performance over price. But when there is a problem the blame falls on the operator, not potentially the content provider. The good news is that when the service is good, 33% will recommend their provider to a friend. What is their biggest headache? Slow Web page loading was cited by 62% of those surveyed as their highest frustration.
This isn’t limited to the UK. Vasona Networks conducted a similar study in the United States earlier in the year and found consistent results. This should put the operators on alert to the key requirements for customer experience expectations.
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December 18, 2014UK users demand flawless service
December 18, 2014
UK smartphone users demand flawless mobile data service
As broadband use surges, Vasona Networks consumer survey highlights stringent performance expectations
Mobile operators are investing significantly in the speed, performance and availability of mobile broadband networks. These are worthwhile and timely initiatives, according to a recent Vasona Networks, Inc.® survey of United Kingdom smartphone users, which found widespread expectations for flawless wireless data performance. The survey found:
- 68% of respondents expect good mobile broadband performance all of the time, with no hiccups or periods of unavailability;
- 62% cite waiting for web pages to load as the most frustrating aspect of slow mobile data speeds;
- Consumers blame their mobile service providers more than any other party when apps don’t work as expected;
- 33% would recommend their service provider to a friend looking for great mobile broadband performance;
- Nearly one quarter of consumers (24%) cite performance as most important when choosing a mobile operator, second only to price as a consideration.
“With consumers increasing their reliance on mobile broadband to stay connected and access apps on the go, the desire for stellar service has increased right alongside demand,” says John Reister, vice president of marketing and product management for Vasona Networks. “The need to keep pace with consumer expectations continues to motivate operators to fine-tune their networks for better experiences that encourage increasing subscriber usage.”
The Vasona Networks survey of UK smartphone users mirrors the results of a survey the company conducted of consumers in the United States earlier this year. This includes placing primary blame on the mobile operator when apps don’t perform as expected. In total, 47% primarily suspect their mobile operator in these situations, and only 27% suspect the app maker is at fault. The remaining respondents identify their operating system or smartphone maker as the likely cause of issues.
Many consumers seem to feel that their mobile operator might not provide the best mobile broadband experience. When asked if they would recommend their mobile operator to a friend seeking great mobile broadband performance, 67% of consumers would either take a neutral position or advise against considering their operator. A third of respondents (33%) would recommend their provider to a friend, however.
Web browsing appears to be the most performance-sensitive application for consumers, with the majority (62%) of respondents citing “Web pages loading slowly or not at all” as a primary frustration when mobile broadband is slow. Other popular responses included waiting for an app to start or function (14%), video freezing or not playing smoothly (12%) and interrupted audio or video chat (8%).
Vasona Networks, which provides traffic management and visibility platforms for mobile networks, conducted the survey online November 24 - 27. The questions were fielded by 1,045 UK online consumers who indicated that they use a smartphone with a mobile data plan. Vasona Networks will exhibit its solutions at RAN World, which takes place January 20-21 in Dusseldorf, and Mobile World Congress, being held March 2-5 in Barcelona.
December 2014Can you say flawless?
Can you say flawless?
As mobile operators expand 4G service, consumers are setting the bar high for broadband performance. Significant efforts and investments are being made, but heavy network congestion still persists, making subscriber satisfaction a constantly moving target. This year’s survey indicates the race to deliver the best mobile broadband experience is far from over as demand for better service keeps growing.
The bottom line is clear: If your network isn’t performing flawlessly, you have a big potential for churn and lost ARPU.
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December 9, 2014Vasona Networks takes unique approach
Vasona Networks takes unique approach to traffic management
December 9, 2014
Traffic management is an important tool to prevent overrunning a cell site. Vasona Networks bets it has the smarts to step in during periods of congestion and intelligently shape demanding flows.
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October 2014Rx for cell congestion
Rx for cell congestion
Mobile networks continue to be particularly prone to delayed data sessions: the web page that won’t load, the flat grey Instagram “picture” -- with caption, the spinning wheel of time over a video player. Experiences like this can be especially frustrating because these challenges have substantially been solved on other types of networks through quality-of-service (QoS) approaches.
A new era of mobile network technologies that meaningfully improve user experiences is emerging. Dynamic rate control with feedback (DRCF) has demonstrated the promise of better mobile performance positively affecting customer behavior. Rate control is the practice of modifying data flows to manage demands on resources and capacity. The dynamic application of it is needed to adapt to the ever-changing demand and capacity, such that control is applied only when congestion is impacting user experience. And feedback from actual real-time performance is crucial to comprehend and best respond to that constant change.
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October 16, 2014Improving mobile app experiences
Trying to improve mobile app experiences? the new standard is "flawless"
October 16, 2014
Solutions like edge application controllers assess whether a cell faces congestion at any given moment, and understand which sessions are causing it and the experiences suffering the most as a result. Bandwidth is then reallocated based on application type and subscriber needs.
This is a leap beyond prior probe and DPI (Deep Packet Inspection) approaches that observe traffic patterns and congestion and then communicate through a policy control function to take enforcement action. But congestion and latency are transient phenomena that may last seconds or less. These small incidents can destroy app experiences and cause degradation with repercussions longer than the initial periods of congestion. In these cases, the information can be revealed too late by the probe and service experience is compromised before the DPI takes action.
The results of better approaches to RAN management are speaking for themselves. For instance, a US service provider using an edge application controller to manage the impact of congestion has achieved more than 30% improved bitrate performance for video and web browsing and more than 35% reduction in service latency during congestion. These numbers signify the difference between a great app experience and a frustrating one. Between a finger tapping happily on a screen or pointing angrily at the offending party.
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September 2014Telecom analytics: actionable intelligence
Telecom analytics: actionable intelligence
Vasona Networks focuses on using data and analytics to diagnose and solve congestion at the cell sector level. VP product and marketing John Reister said that demand fluctuates very rapidly in modern wireless networks.
“I don’t think that’s fully perceived across the industry,” Reister said, adding that operators are often seeing 15-minute intervals of reporting for hundreds or thousands of cell sectors. A single cell site often has three or six sectors, and some have as many as 12, and hand off to one another frequently as users move between sectors at a macro site.
Longer intervals of network polling don't reflect significant spikes and valleys that occur in single sectors, in extremely brief time intervals, and can still cause bad user experiences. “We’ve seen in the field that capacity can vary by over 50% from one second to the next,” Reister said.
“When you get the valleys, the cell is underutilized; with the spikes, the cell is congested and causing bad experiences.” Vasona takes the approach of smoothing out the extremes by recognizing latency-sensitive traffic such as video and prioritizing it over email syncing and background app updates.
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Septenber 16, 2014RAN congestion drives network tools closer to the edge
RAN congestion drives network tools closer to the edge
Septenber 16, 2014
VVasona Networks’ solution sits between the RAN and the core and monitors the traffic coming from the internet before it hits the access network. It can analyze it by packet type and by application, and its particular emphasis is on dealing efficiently with the spikes in traffic which occur on the RAN constantly. Most of these last just a few seconds, and Vasona argues that few traffic shaping approaches take that into account. By anticipating the spikes before they happen, Vasona’s tools aim to keep certain packets – such as updates – back in order to lower the spike and keep performance consistent for real time applications like video streaming.
By contrast, another popular approach, video compression, might be overkill, reducing the quality of a transmission for the length of the video clip, rather than just the few seconds necessary, and so affecting QoE. And, Vasona argues, core-based tools like deep packet inspection (DPI), while powerful for functions like security, take too long to respond to the very brief peaks in traffic, taking minutes not seconds to act, and increasing latency.
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September 2, 2014Smartphone owners demand reliable broadband
Smartphone owners demand reliable mobile broadband service
September 2, 2014
For a growing number of consumers the smartphone has become the only communication device they use in their home, and as BYOD initiatives continue to increase in adoption by businesses, it is also being used at the office and as an integral part of the remote mobile workforce. This demand now requires mobile broadband service providers to have reliable connection 24/7, and unreliable service will quickly spread through social media as consumers transfer to the best rated operator. A new survey by Vasona Networks proves this very point as it reveals 72 percent of smartphone owners expect good performance all the time.
Globally, the adoption rate for mobile broadband services is experiencing steady growth. The June 2013 data from the Organization for Economic Cooperation and Development nations revealed mobile broadband penetration has grown to 68.4 percent in the 34-country group. While many of the countries in this group are making great strides towards 100 percent adoption, six countries – Australia, Denmark, Finland, Korea, Japan and Sweden – have already achieved the 100 percent mobile broadband penetration level. With so much demand, operators are doing all they can to ensure they are the go to company when it comes to reliable service, and as 4G becomes available more widely, service interruptions will be less frequent.
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Press & Analyst Inquiries:Brian Baumley
Mar 2-5, 2015
Fira Gran Convention Center
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Responsible for delivery, installation and commissioning of Vasona platforms in Tier1 mobile operator network sites. This includes software installation and configuration on Linux CentOS environment, network integration (IP, mobile IuPS/S1, VPN, etc.), document creation, test plan creation and execution, debugging, trouble shooting, project management, and customer liaison to coordinate local and remote resources and earn customer confidence. Deliver on-site and remote training classes to operations teams. Requires regular travel within Latin American region to customer network sites and occasional travel to Silicon Valley, USA headquarters.
- Infrastructure deployment experience with mobile operators in LATAM
- Knowledge of RAN and Core in 3G networks. Understanding of EPC and LTE desirable
- Hands-on experience with fiber-optics cabling, termination and testing
- High proficiency with Wireshark and TCP Dump
- Practical knowledge of L2 switch configuration and basic routing functions
- Excellent Linux administration and scripting
- Good communicator with technical audiences
- Entrepreneurial ambition to do what it takes to ensure success in highly dynamic environment
- Fluent in written and spoken English and Spanish is mandatory. Portuguese is desirable.
Responsible for key features of Vasona SmartAIR. Design, develop and test leading edge network functionality for challenging 3G and 4G mobile operator environments. Implement traffic algorithms optimized for high performance and low latency.
- 5+ years' experience in developing networking systems in C
- Understand network layers 1-7
- Knowledge of Linux kernel internals is a plus
- Team player with a broad system perspective
- Knowledge of C++/Java
- Agile development environment
Collaborate with the automation team to deliver fully automated working software. Assist field deployments and online debugging of live systems. Support and maintain existing products.