Loading...
Menu
vasona-asset
Smart Delivery Of Mobile Experiences
Mobile Network Core
key
Launching SmartVISION analysis suite
Real-time intelligence and historical perspective on mobile application experiences and cell-by-cell network performance
Use bigger pipes in the smartest way
TelecomTV interview of CEO Biren Sood at Mobile World Congress
Taming the video beast
Our OSP Magazine article about mobile operators bringing order to their networks with edge application controllers
Meet our team
New video highlighting what it's like working at Vasona Networks
Mobile networks as diverse as the experiences they deliver
Our Pipeline article about bringing together intelligence across multiple types of applications and media
We're hiring
Join us to help assure the best experiences on mobile networks

Edge application controller: Platform with power and scalability for core networks, and fine perspective of access networks, that manages live traffic astride both areas with full-stack intelligence
Quality of experience (QoE): Subscribers’ opinions about service delivery including speed, reliability and richness of content
Upgrades: Substantial investments for more capacity such as advancing generations, expanding frequencies or increasing access density
Mobile network core: Scalable aggregation of traffic for most efficient transport and provision of services
Radio access network (RAN): Last-mile, wireless delivery of content to mobile subscribers over shared resources of frequencies in areas
Subscriber Sessions: Particular occasions of particular customers using particular service offerings
Congestion: Problems when use exceeds capacity at a point in a network, which can frustrate demand
Cell: The area in which mobile services are delivered wirelessly with capacity shared by all connected subscribers
Applications: Specific types of services mobile subscribers may use such as streaming, downloading or web browsing
Media: Type of content being accessed on a mobile device, such as video and/or audio, which may have quality sensitivities to speed of delivery
Allocate bandwidth: Determining how much of shared access each subscriber session uses in real time, which could get as fine as selecting among adaptive bitrate video profiles
The Vasona SmartAIR1000 is a pioneering edge application controller. It intelligently enables mobile operators to enhance subscriber quality of experience (QoE) without having to undertake expensive and complex upgrades of raw capacity. The SmartAIR1000 integrates openly between a mobile network core and its radio access networks (RAN). From this
key position, it assesses subscriber sessions from the crucial perspective of precisely when and how congestion occurs in each cell, along with the characteristics of all applications and media at that point. When congestion occurs, the SmartAIR1000 dynamically and seamlessly manages capacity to intelligently allocate bandwidth according to each session’s requirements.
RAN behavior: Patterns and occurrences within each of what could be thousands of cell sectors of a radio access network
NOC: Network operations center from which personnel and systems monitor the network, assess data about activities, and perform diagnostics and troubleshooting
Network-wide: Vasona Networks takes a scalable approach to rapidly identifying and diagnosing problems
Comprehensive view: Including home and roaming customers, devices, bandwidth, application sessions, and RAN control messaging such as attaching, transitioning between idle and active, or handover
Performance: Utilization of resources and impact on quality considerations such as streaming bitrate and session latency
Vasona SmartVISION is a software suite for analysis of RAN behavior and the effect on mobile customer experiences. Deployed in the NOC, it has a centralized view of how each cell sector performs in terms of latency, congestion and subscriber QoE. SmartVISION imparts visibility network-wide and within each cell in real-time, and also performs insightful historical
analysis on trends including diagnosis of deteriorating conditions. The suite facilitates monitoring and managing SmartAIR edge application controllers deployed in a network. SmartVISION’s comprehensive view of each cell is unparalleled, enabling operators to assure best experiences, enhance network performance, and gain control over investments in upgrades and expansions.
  1. Control Expenditures - Manage timing of costly upgrades by making better use of existing resources
  2. Efficient Operations - Easy and open integration onto existing networks of any generation without distruptions
  3. Planning - Enhance determination of network’s future through real-time and historical insights about application usage
  4. Churn Reduction - Enhance satisfaction by improving subscribers’ quality of experience
  5. Revenue Opportunities - Provide more and better value-adding applications by unlocking capacity
HSPA
CDMA
LTE

Web Services

Be intelligent about applications in use, their associated media, and how to provide at best quality and efficiency

Operator Services

Unlock effective capacity to be able to provide more and better value-adding applications

Mobile Network Core

Integrate innovations seamlessly onto existing networks of any generation

Visibility

Gain real-time intelligence about usage over entire network

Radio Access Network

Re-shape live traffic based on rules where and when congestion occurs

User Equipment

Enhance experiences for best customer satisfaction

Please follow our emerging platform for the most intelligent use of network resources and work with us on assuring the
best mobile application experiences.
Growing demand for better applications & more content
increase in five years
Visual Networking Index
Global Mobile Data Traffic
.6
1.3
2.4
4.2
6.9
10.8
  1. 10
  2. 8
  3. 6
  4. 4
  5. 2
Exabytes per month
 
2011
2012
2013
2014
2015
2016
 
Exabyte?
Creating a computer file with all speech ever uttered by people would consume 5EB ...
... mobile network carriage is already ahead of that annually & will pass it monthly very soon
5.5
0.0
0.0
0.0
NOV 2012
Operators striving to fulfill demand
Massive scale of exabyte traffic
1EB =
1
000
000
000
000
000
000
bytes
(that's one Quintillion, with 18 zeroes)
Operators make ambitious investments to enhance experiences
Mobile operators are racing to match subscriber demand for more & richer applications, rolling out advanced networks like 4G LTE
By 2015, 5 years after initial launch, LTE will support a total of 744.2 million users
IHS iSuppli research
Subscribers still demand better experiences
300k
744MM
2011
2012
2013
2014
2015
Ongoing enhancement of mobile experiences presents challenges
We are devoted to advancing the mobile industry
Customer Satisfaction Index
American Customer Satisfaction Index
The challenges of operators' substantial investments in infrastructure & subscribers' embraces of advanced technologies to keep up with demand dynamics is exposed by wireless telephone service ranking 44th of 49 industries / sectors in customer satisfaction, trailing gasoline & fast food, but at least ahead of some like airlines & government.
Vasona Networks' benefits map to industry needs
Subscribers expect more and better mobile application experiences
Vasona Networks
®
collaborates with mobile operators to overcome network challenges and fulfill this demand
Mobile capabilities are rapidly advancing
READ MORE
Mobile capabilities are rapidly advancing -- we download more applications, access more types of media, utilize more phone features for richer experiences. Mobile operators are responding by building new cell towers, upgrading network technologies, integrating more deeply with the Internet. Yet, our experiences don't always fulfill our expectations despite operators racing to keep up with us.
Vasona Networks
®
is dedicated to elevating the capabilities of mobile operators so that subscribers have the experiences they seek. This is an especially tricky proposition over networks that are largely unwired and subject to high variability from diverse factors. Vasona Networks brings together excellence in multiple relevant fields from mobile configuration to video processing to real-time network performance analysis.
asset
The result is the industry's first edge application controller, which integrates openly, transparently and immediately with mobile networks of any generation. Dynamic assessment of demand and operating conditions is combined with the operator’s business rules to take precise action when necessary for best provision of services. Mobile network operators leverage these capabilities to intelligently provide us with the application experiences that we all expect and deserve.

News

  • April 11, 2014
    Vasona Networks Debuts SmartVISION Analysis Suite

    Vasona Networks Debuts SmartVISION Analysis Suite for Mobile Operators

    April 11, 2014

    Mobile operators deploy SmartVISION for visibility about application activities within each cell of a network, including every session’s impact on capacity utilization and congestion conditions. The new offering complements Vasona Networks’ SmartAIR 1000 edge application controller, creating a tightly-integrated solution for improved mobile network performance.

    Vasona Networks developed SmartVISION based on global operator demand for a solution that improves insights into how traffic patterns in each cell correlate with customer experience and congestion issues,” says John Reister, VP of marketing and product, Vasona Networks.

    Read More →

    http://apmdigest.com/vasona-networks-debuts-smartvision-analysis-suite-for-mobile-operators

  • March 2014
    Next level RAN: a thousand tiny things

    Next level RAN: a thousand tiny things

    March 2014

    There is intelligence required to extract the maximum from the RAN. Vasona Networks, for instance, is developing solutions to let operators see on a cell by cell basis what is happening on the RAN - not by sitting on the Gi interface from the core but on the interfaces between the eNodeB and the aggregation router, using smart packet inspection technologies to view data from hundreds of cells.

    Read More →

    http://issuu.com/themobilenetwork/docs/tmnquarterly-2014-issue05

  • March 2014
    Taming the video beast

    Taming the video beast

    March 2014

    Mobile operators are working with a new class of product, the edge application controller, which is helping them get smarter about what is happening in each of their cells in real time. The key is to assess congestion and contention moment-by-moment, take action only when required, and also to manage all of the sessions in those cells -- not just video. The edge location, between the core and RAN, is an aggregated point to handle thousands of cells in a scalable fashion, while providing crucial cell-by-cell perspective on where congestion occurs and how it’s comprised.

    Using edge application controllers, operators gain new visibility into how web browsing, streaming media, file downloads and other types of sessions are contending in cells in the network. They’re learning how much bandwidth these sessions are asking for and what happens to the subscriber experience when it is allowed or reduced or delayed. During congestion, bandwidth is reallocated in a way that ensures all users in a cell have the best possible experiences.

    Read More →

    http://ospmag.com/issue/article/Taming-the-Video-Beast

  • March 11, 2014
    Meeting customer service expectations for mobile networks

    Meeting customer service expectations for mobile networks

    March 11, 2014

    Data congestion can be a serious problem for mobile operators, and result in poor experiences for their customers, so how can telcos alleviate this problem? And just because 4G gives operators more spectrum, it doesn’t mean that congestion issues simply go away.

    Read More →

    http://goo.gl/59i1D9

  • March 5, 2014
    MWC 2014 highlights significant shifts

    MWC 2014 highlights significant shifts in network architecture and intelligence

    March 5, 2014

    Realtime analytics, optimization, and geolocation capabilities that integrate and correlate disparate data sources allow more sophisticated services and revenue models. The immediate goal is better visibility of realtime network conditions for the purposes of SLA monitoring and reporting and customer experience assurance. Traffic triage and filtering can help reduce the amount of data that needs to be collected, analyzed, and acted on, ultimately helping customer service professionals scale more economically with traffic growth.

    Examples of realtime analytics, optimization, and geolocation capabilities discussed with vendors at MWC included Vasona Networks' active management of mobile traffic at the cell edge and linking of network and application behavior for realtime insight and optimization.

    Read More →

    http://ovum.com/2014/03/05/mwc-2014-highlights-significant-shifts-in-network-architecture-and-intelligence/

  • February 2014
    Making mobile networks as diverse as the experiences they deliver

    Making mobile networks as diverse as the experiences they deliver

    February 2014

    Performance on today’s mobile networks with their heterogeneous usage calls on a parallel mix of heterogeneous disciplines. Voice technologies and practices should be complemented with application of data and video technologies and practices. There should be strong comprehension of all sorts of networked applications in addition to phone calls. There are lessons to be learned from multiple types of networks including those that have driven the onset of IP applications and those that propagate high-quality video programming.

    There are decades of well-honed practice in a field like Ethernet about how to determine and apply policies that assure the traffic with greatest user sensitivity is delivered with the right quality of service (QoS) when there's bandwidth contention. Cable and satellite systems multiplex together digital video streams taking statistical advantage of their variable bit-rate nature to assure stream availability at the best possible quality. There's important distinctive expertise from the mobile realm to combine with these, such as the variability in a cell's capacity as devices start and stop sessions, move, and enter and exit.

    The key is to apply these various disciplines at the network’s edge where the core meets the RAN (radio access network). This is where all of these different media and services come together in a large multiplex of traffic. It is also where the radio-frequency spectrum licensed by the particular mobile operator becomes the governor of capacity, bringing on sporadic congestion challenges. These come from various events such as a couple of large downloads, a group of people simultaneously getting online after breaking from some other activity they were doing together, or when reception conditions for one session suddenly degrade and the network changes allocations among all the other users in the same cell to compensate. Such occurrences could result in a reduction of the overall respective cell capacity.

    The RAN is where capacity expansion has tended to be most brute force and expensive, but the edge is where more clever approaches can extend lives of RAN investments already made. A holistic, edge-based approach to mobile networking, considering all of the applications and media within traffic, can address today’s rising challenges.

    Read More →

    http://www.pipelinepub.com/whats_next_for_mobile/mobile_network_optimization

  • February 19, 2014
    Vasona Networks Unveils SmartVISION

    Vasona Networks Unveils SmartVISION

    February 19, 2014

    Mobile data traffic is growing consistently and operators are trying to fulfill their ever changing demands by making ambitious investments towards rich applications and advanced networks. The ongoing enhancements of mobile experiences are presenting high challenges to operators. Vasona Networks is a company that has been collaborating with mobile operators to overcome network challenges and deliver better customer experience.

    Vasona Networks develops platforms for mobile network capacity, resource management and intelligence. The company recently launched SmartVISION analysis suite. Mobile operators can deploy SmartVISION for visibility about application activities within each cell of a network, including every session's impact on capacity utilization and congestion conditions.

    Read More →

    http://www.networkmanagementreport.com/topics/networkmanagementreport/articles/370656-vasona-networks-unveils-smartvision.htm

  • February 18, 2014
    Managing Network Traffic eBook

    Managing Network Traffic eBook

    February 18, 2014

    The goal now is to tie customer experiences to an operator’s RAN performance and, in doing so, help the carrier assess where to focus its RAN investments to deliver the best quality of service to its customers, said John Reister, vice president, marketing and product management at Vasona Networks.

    The Vasona SmartAIR1000 edge application controller is designed to manage cell congestion. It was recently deployed by a U.S. operator, not yet publicly identified, within its 3G network. The product is also in trials across Asia, Europe and the Americas, with seven of those trials focused on 3G and only one using the controller for LTE. That should not be surprising as the 3G networks are struggling the most to keep up with skyrocketing data traffic.

    “We can make the 3G network handle what’s thrown at it, and that allows the operator to focus their investment on 4G,” Reister said. He explained that data demand at individual cells looks like a saw tooth, with huge spikes and valleys, and operators must respond to the spikes very quickly in order to reduce latency.

    Read More →

    http://servicecenter.fiercemarkets.com/files/leadgen/managing_network_traffic_0.pdf

  • February 14, 2014
    Getting a grip on the cell

    Vasona Networks: getting a grip on the cell

    February 14, 2014

    Vasona Networks , featured in the latest issue of TMN Quarterly, folks, announced SmartVISION. This is an analysis "suite" that churns the data passing through its SmartAIR1000 edge application controller. Vasona's USP is that as it sits out on the network edge, and not on the Gi interface, it has an edge (pun intended) on DPI platforms that can see application info but not gain insight into actual in-cell conditions. SmartVISION is deployed in the NOC to provide a consolidated view of how each RAN (radio access network) cell sector performs.

    Read More →

    http://the-mobile-network.com/article/MjQw/A-week-in-the-net:-SON,-fronthaul,-backhaul,-small-cells,-and-a-manifesto-for-change.html

  • February 13, 2014
    Vasona Networks debuts SmartVISION

    February 13, 2014

    Vasona Networks debuts SmartVISION to help mobile operators gain actionable insights from all subscriber app use on their networks

    Real-time intelligence links customer experience to cell-by-cell network performance, improving operator agility

    SANTA CLARA, CALIF. Vasona Networks, Inc.®, a provider of platforms for mobile network capacity, resource management and intelligence, today announces the SmartVISION™ analysis suite. Mobile operators deploy SmartVISION for visibility about application activities within each cell of a network, including every session’s impact on capacity utilization and congestion conditions. The new offering complements Vasona Networks’ SmartAIR™1000 edge application controller, creating a tightly-integrated solution for improved mobile network performance.

    “Vasona Networks developed SmartVISION based on global operator demand for a solution that improves insights into how traffic patterns in each cell correlate with customer experience and congestion issues,” says John Reister, vice president of marketing and product, Vasona Networks. “SmartVISION addresses this need with unique capabilities to learn from all data and control traffic, helping operators connect the dots between certain cell conditions and resulting issues.”

    Mobile operators have vital imperatives to overcome performance issues for best customer experiences, maximize returns on network investments through efficient resource use, and identify where to focus attention in the network for long-term network success. Traffic overload problems in cells can come and go too fast for operators to react before customers start complaining. This is prone to happen when visibility is limited to control messages and raw throughput, with no insight into application use in cells. SmartVISION responds with robust tools for evaluating real-time behavior and historical trends for each cell in a network, with full contextual assessment of each session. As a result, operators can improve performance, and be more agile in responding to changing market conditions and customer needs.

    SmartVISION provides both real-time monitoring of live operating conditions and analytical reporting about performance trends over time, including alerts triggered by certain conditions. This is a thorough solution to overcome issues impacting performance and experiences while they happen, and to guide investment and architectural considerations based on trends in use of cells and their resources. SmartVISION also facilitates centralized management of Vasona SmartAIR edge application controller deployments, which improve customer experiences with real-time capacity allocation based on considerations like cell congestion and session latency.

    “The mobile industry stands to benefit from more big data driven assessment of network performance that operators can use to improve service quality, guide planning and respond more quickly to changing market needs,” said Daryl Schoolar, principal analyst, network infrastructure, Ovum. “This is especially true of data collected from individual cells across a network, which can paint a better picture of exactly where operators need to focus resources and attention.”

    Vasona Networks designed SmartVISION as a carrier-grade solution that can scale to meet the needs of any size operator or network configuration. It is deployed in the NOC (network operations center) to provide a consolidated view of how each RAN (radio access network) cell sector performs. Data is collected from SmartAIR, processed and analyzed by SmartVISION for reporting, and can also be provided to third-party systems. Vasona Networks will exhibit and demonstrate SmartVISION and SmartAIR capabilities in Hall 2 Stand 2G50 at Mobile World Congress, taking place February 24-27 in Barcelona. For more information, visit www.vasonanetworks.com.

  • February 13, 2014
    Vasona's SmartVISION provides real-time detail on each cell

    Vasona's SmartVISION provides real-time detail on each cell

    February 13, 2014

    Mobile operators often find themselves playing catch-up when it comes to identifying and dealing with traffic overloads at various points on the network. But traffic-shaping vendor Vasona Networks aims to give network engineers a head start by delivering deeper visibility into cell conditions and their effect on the customer experience via its newly unveiled SmartVision analysis suite.

    The product learns from all data and control traffic, "helping operators connect the dots between certain cell conditions and resulting issues," said John Reister, Vasona's vice president of marketing and product.

    Read More →

    http://www.fiercewireless.com/tech/story/vasonas-smartvision-provides-real-time-detail-each-cell/2014-02-13

  • January 28, 2014
    Vasona Networks hires new EMEA head

    Vasona Networks hires new EMEA head

    January 28, 2014

    Provider of platforms for mobile network capacity and resource management Vasona Networks has hired Robert Holditch to run its operations across the EMEA region and support the company’s expanding international operations.

    Holditch, who will take over as Vice President EMEA, joins from Nokia Siemens Networks (NSN) via the company’s acquisition of Apertio where he was a Vice President and responsible for management of the UK IP transmission and solutions business within NSN’s Vodafone customer team. He also worked at Siemens Mobile and Lucent Technologies.

    Read More →

    http://www.iteuropa.com/News/2014/January/Vasona-Networks-hires-new-EMEA-head.aspx

  • January 27, 2014
    Vasona Networks strengthens European presence with new hire

    January 27, 2014

    Vasona Networks strengthens European presence with new hire

    Established mobile executive Robert Holditch joins as vice president of EMEA to support continued international expansion

    SANTA CLARA, CALIF. Vasona Networks, Inc.®, a provider of platforms for mobile network capacity and resource management, today announces the latest addition to its executive team. Joining the company to support its expanding international operations is Robert Holditch, vice president of EMEA.

    Mobile operators worldwide are upgrading and expanding their broadband networks to fulfill customer demands for better experiences as data traffic becomes more contentious and diverse. Vasona Networks provides solutions that analyze and control live data traffic, intelligently manage bandwidth during periods of congestion for customer experience improvements, and provide analytics to guide real-time management and long-term planning for networks.

    “With platforms installed around the world, we are committed to fulfilling Vasona Networks’ truly global opportunity to enhance customer experiences over better managed mobile networks,” says Biren Sood, CEO, Vasona Networks. “Robert is an established leader who has worked closely with mobile network operators to implement robust infrastructures. Starting immediately, he will be focused on supporting our ongoing engagements in EMEA and lead Vasona Networks’ efforts as we ramp up deployments in the region.”

    Holditch comes to Vasona Networks from Nokia Siemens Networks (NSN) via the company’s acquisition of subscriber data management vendor Apertio. He managed the UK IP transmission and solutions business within NSN’s Vodafone customer team and was previously Apertio’s vice president of EMEA. He had been with Siemens Mobile as an account director for Vodafone UK and with Lucent Technologies as a global account director for Orange. Holditch began his career in the semiconductor industry with startup Electrotech. He is an honors graduate of Bristol Polytechnic in applied biological chemistry.

    Vasona Networks will exhibit and demonstrate new platform capabilities in Hall 2 Stand 2G50 at Mobile World Congress, taking place February 24-27 in Barcelona. For more information, visit www.vasonanetworks.com.

  • January 6, 2014
    Smart Pipes and Mobile Infrastructure

    Smart Pipes and Mobile Infrastructure

    January 6, 2014

    Vasona Networks plays in the content optimization space, but it doesn’t perform typical optimization tasks such as transcoding, transrating, or compression. Instead the vendor's solution manages traffic at the network edge. To be specific, the company sees itself as being in the edge application controller business. Vasona sells a software solution to mobile operators called SmartAIR1000 that can be installed on off-the-self computer hardware and is placed between the access and the core network. The SmartAIR1000 makes decisions on how to send traffic across the radio access network (RAN) to ensure end-user quality of experience based on data it takes from the network control plane, content awareness, and information on the current congestion level of the base station.

    Read More →

    http://ovum.com/research/smart-pipes-and-mobile-infrastructure-video-optimization/

  • December 10, 2013
    Mobile Broadband Frustrations, and Great Expectations

    Mobile Broadband Frustrations, and (Always) Great Expectations

    December 10, 2013

    For any organization serving mobile customers, “flawless” is the new expectation. Whereas it was once a given that the latest technology would also come with its share of kinks to be worked out, consumers are now less forgiving than ever. If it doesn’t work, they move on with plenty of available alternatives. Period. This mandate for “always available” services is what’s driving mobile operators to speed network upgrades to improve the user experience.

    Mobile operators are recognizing that delivering the great experience that consumers demand is more than just adding capacity and speed. Sure, more radios, more towers and a move to 4G can theoretically better serve more content. But give consumers a broadband pipe and they’ll find a way to fill it. Consider how your own mobile media consumption has changed now that you have access to better networks. To combat this, mobile operators aren’t just upgrading their networks, they’re getting smarter about how to use them most efficiently.

    Read More →

    http://insights.wired.com/profiles/blogs/mobile-broadband-frustrations-always-great-expectations

  • October 25, 2013
    Great experiences on today's and tomorrow's mobile networks

    Great experiences on today's and tomorrow's mobile networks

    October 25, 2013

    Our presentation from the "Improving the Customer Experience with 4G / LTE" panel at TelcoVision 2013

    Read More →

    http://www.telcovisiononline.com/lasvegas/schedule-builder/session-id/44

  • September 29, 2013
    Maximizing RAN performance for best application QoE

    Maximizing RAN performance for best application QoE

    September 29, 2013

    A conversation with John Reister, vice president of marketing and product management, Vasona Networks

    Read More →

    http://www.senzafiliconsulting.com/Blog/tabid/64/articleType/ArticleView/articleId/148/Vasona-The-HetNet-report-interview.aspx

  • September 23, 2013
    Announcing the 2013 OnMobile companies to watch

    Announcing the 2013 OnMobile companies to watch

    September 23, 2013

    It’s at the cell where most of the mobile industry’s interest seems to lie. One of the reasons why Intucell went for a high price is because its technology could react to changing networking conditions – when service in a particular part of the network starts sucking, its self-optimizing networking software can expand and contract cells to rectify the problem.

    There are few companies that can pull off a similar feat, but one of the more interesting ones I’ve talked to lately is Vasona Networks, another Bessemer-backed startup. While Intucell shapes the size of cells to meet data demands, Vasona shapes the traffic within the cell itself.

    Read More →

    http://aonetwork.com/Announcing-the-2013-OnMobile-100-Companies-to-Watch/

  • September 3, 2013
    Mobile network optimization is a hot technology...

    Mobile network optimization is a hot technology right now -- no, seriously

    September 3, 2013

    It’s at the cell where most of the mobile industry’s interest seems to lie. One of the reasons why Intucell went for a high price is because its technology could react to changing networking conditions – when service in a particular part of the network starts sucking, its self-optimizing networking software can expand and contract cells to rectify the problem.

    There are few companies that can pull off a similar feat, but one of the more interesting ones I’ve talked to lately is Vasona Networks, another Bessemer-backed startup. While Intucell shapes the size of cells to meet data demands, Vasona shapes the traffic within the cell itself.

    Read More →

    http://gigaom.com/2013/09/03/mobile-network-optimization-is-a-hot-technology-right-now-no-seriously/

  • September 2013
    Verizon tops in wireless network quality

    Verizon tops in wireless network quality

    September 2013

    J.D. Power found that overall network performance varies widely by service segment and service use case, meaning solution providers still have plenty of nuts left to crack, and its report goes on to quantify investment in network upgrades: customers who switch service providers based on network quality pay, on average, $17 more per month. Additionally, customers with 4G LTE service are more loyal to their communications service providers and report fewer problems than those with 3G.

    These findings are corroborated by a recent survey conducted by Vasona Networks that highlights the importance of mobile-data network performance. Most smartphone users expect faultless mobile-data service and 100 percent network uptime, according to the survey.

    “Mobile internet performance is becoming increasingly important for consumers, and this survey indicates just how high a bar subscribers are setting for their service providers,” said John Reister, Vasona’s VP of marketing and product management.

    Read More →

    http://www.pipelinepub.com/Big_Data/communications_IT_news

  • August 29, 2013
    US smartphone users expect 100% data uptime

    US smartphone users expect 100% data uptime

    August 29, 2013

    A survey conducted by mobile performance equipment and software vendor Vasona Networks suggests that 63.6% of smartphone users expect uninterrupted quality mobile data access.

    While the survey was conducted in the US, it could potentially provide some indication of the expectations of smartphone owners in other mature markets.

    The majority of respondents consider price the most important factor when choosing a mobile data service provider, but nearly 30% cite performance as the top priority.

    Read More →

    http://www.telecomasia.net/content/us-smartphone-users-expect-100-data-uptime

  • August 28, 2013
    Most smartphone users demand 100% network uptime

    Most smartphone users demand 100% network uptime, survey says

    August 28, 2013

    "Mobile Internet performance is becoming increasingly important for consumers and this survey indicates just how high a bar subscribers are setting for their service providers," John Reister, Vasona's vice president of marketing and product management noted.

    The survey also revealed that mobile Web surfing is the most performance-sensitive activity for consumers, with 56 percent of respondents claiming they are most frustrated by poor data connections that result in Web pages that are slow to load or do not load at all.

    Other frustrating experiences cited by respondents include delays in opening or operating an app and videos freezing or not playing smoothly.

    A separate survey from the Pew Research Center's Internet & American Life Project recently revealed that 10 percent of Americans lack high-speed broadband at home but own a smartphone. Smartphones offer "a potential source of online access to individuals who might otherwise lack the ability to go online at all from within the home, even if that access is somewhat limited in comparison," the research center said.

    Read More →

    http://www.fiercebroadbandwireless.com/story/most-smartphone-users-demand-100-network-uptime-survey-says/2013-08-28

  • August 28, 2013
    Smart phone users believe they shouldn't experience data issues

    Smart phone users believe they shouldn't experience data issues

    August 28, 2013

    Last year, the United State had a total of 190,000 cell phone towers, which is a huge increase from the 900 that were reported in 1985. While cell phone towers are increasing in number, it’s been difficult to keep up with the demand of mobile subscriptions leaving some networks overwhelmed and unable to deliver optimum cell coverage.

    In a recent study released by Vasona Networks, they revealed that most smart phone users expect operators to provide flawless access with zero downtime or quality issues.

    Read More →

    http://insidetowers.blogspot.com/2013/08/smart-phone-users-believe-they-shouldnt.html

  • August 28, 2013
    Majority of smartphone users think it’s unreasonable to experience...

    August 28, 2013

    Majority Of smartphone users think it’s unreasonable to experience mobile data performance issues

    Vasona Networks survey reveals stringent consumer quality demands and importance of Internet performance when choosing a mobile service provider

    SANTA CLARA, CALIF. As mobile Internet services mature, most smartphone users now expect operators to provide flawless access with zero downtime or quality issues. This expectation extends to the apps consumers use, with more blame being placed on mobile network operators than any other party, including the app developer, when experiences fall short of expectations. These insights, from a Vasona Networks, Inc.® survey of smartphone owners this month, indicate that mobile operators must prioritize mobile data experience quality in order to keep subscribers happy.

    Good Performance, All The Time

    Sixty-four percent of consumers responding to the survey cited “good performance all the time” as a reasonable expectation from their mobile data service provider. Just 36 percent of subscribers still think it is reasonable for there to be “hiccups in performance,” “unavailability for extended periods” or “unavailability in certain places.”

    When asked to identify the principal cause of problems during use of an app, mobile service providers are the most commonly cited party for blame, with 40 percent selecting them. Thirty-nine percent blame the app maker and the remainder of consumers suspect their device or device operating system to be the cause.

    Vasona Survey

    Data service quality is crucial for subscribers, with 29 percent citing “mobile Internet performance” as most important when choosing a provider. That’s more than half of the 55 percent who noted price of the plan as most important. Sixteen percent indicated choice of devices as a primary deciding factor.

    “Mobile Internet performance is becoming increasingly important for consumers and this survey indicates just how high a bar subscribers are setting for their service providers,” says John Reister, vice president of marketing and product management for Vasona Networks. “Our findings indicate that it is no longer sufficient for mobile operators to offer a good experience most of the time across most of their network. Today, if every cell isn’t delivering great performance, subscribers are being let down.”

    The survey also indicates that mobile Web surfing stands out as the most performance-sensitive activity for consumers. Fifty-six percent of respondents claim to be most frustrated by consequences of poor data connections causing “Web pages to load slowly or not at all.” Eighteen percent of consumers noted being most frustrated when mobile Internet performance causes a delay in opening or operating an app, and 16 percent cited “video freezing or not playing smoothly” as a primary frustration.

    Vasona Networks, which provides traffic management platforms for mobile networks, conducted the survey online August 14 -19. The questions were each fielded by 1,000 U.S. online consumers who indicated that they use a smartphone with a mobile data plan.

  • July 29, 2013
    Delivering great mobile experiences means being in the know...

    Delivering great mobile experiences means being in the know and acting in the now

    July 29, 2013

    Now is the time to reconsider how mobile networks are operated to better fulfill constantly growing demand. Approaches to date have largely been based on capital expenditures for raw capacity increases and reducing the bit rate profiles of sessions and streams, regardless of their impact on congestion. These remain important exercises. But a new level of quality subscriber experiences is achievable by improving assessment of live traffic flows and by a real-time understanding of contention for cell capacity.

    Gaining this network knowledge and acting on it require best practices from a variety of disciplines, including wireless transmission, packet-based networking, and digital video processing. Fortunately, constant technological progress is enabling new possibilities for effective interoperation across these fields.

    This includes knowing which cells do and do not face imminent congestion. It means keeping tabs on each session’s bit rates across various applications, including sensitivity of experience quality across speeds. It demands insight into each cell’s conditions and contention between subscribers’ applications during congestion. It is important to be able to see roaming subscribers’ traffic as well since these subscribers produce a lot of revenue and are in contention for bandwidth.

    Read More →

    http://www.rcrwireless.com/article/20130729/readerforum/reader-forum-delivering-great-mobile-experiences-means-being-in-the-know-and-acting-in-the-now/

  • July 17, 2013
    Vasona Networks adds to sales and marketing team

    Vasona Networks adds to sales and marketing team

    July 17, 2013

    Chuck Wieland and John Reister will be responsible for expanding market access to the Vasona's SmartAIR1000 edge application controller and its product capabilities.

    The SmartAIR1000 application, launched earlier this year, enables mobile operators to reduce cell congestion and improve subscriber experiences. Operators can allocate bandwidth to applications depending on real-time usage and its nature and media type, thus allowing resources to be used more effectively.

    Read More →

    http://www.mobilitytechzone.com/topics/4g-wirelessevolution/articles/2013/07/17/345867-vasona-networks-adds-sales-marketing-team.htm

  • July 12, 2013
    Vasona Networks expands executive team

    July 12, 2013

    Vasona Networks expands executive team

    Sales and marketing additions strengthen collaboration with mobile operators to reduce cell congestion and deliver better subscriber experiences

    SANTA CLARA, CALIF. Vasona Networks, Inc.®, a provider of platforms for mobile network capacity and resource management, today announces the hiring of Chuck Wieland, vice president of sales and general manager Americas, and John Reister, vice president of marketing and product management. Wieland and Reister direct expanding market use and product capabilities of the company’s SmartAIR1000 edge application controller for managing cell congestion and improving subscriber experiences. The executive additions follow a Series B financing round that brings total funds raised by Vasona Networks to $22 million.

    “As the SmartAIR1000 comes to market, Vasona Networks is in a period of rapid growth, working with mobile operators to overcome the cell congestion challenges that arise with activity on their networks continuing to scale rapidly,” says Biren Sood, CEO, Vasona Networks. “Chuck and John bring mature leadership capabilities, extensive industry relationships, and a commitment they share with our full team and customers to economically achieve the best possible application experiences for mobile subscribers.”

    Wieland joins Vasona Networks from Cisco Systems via its acquisition of Intucell, a provider of self-optimizing network (SON) software for automatic planning and management of mobile network configurations according to real-time changing demands. He was Intucell’s vice president of sales and general manager of North America. Previously, he led end-to-end network infrastructure, mobility, and applications sales to AT&T for Cisco via its acquisition of Starent Networks, a provider of gateways between IP networks and radio access networks, where he had also been responsible for Verizon and CALA sales. He began his career at GTE/Verizon, where he was a senior manager of network planning. Wieland holds a BS from the University of Oklahoma.

    Reister was recently vice president of product strategy for Arris, which he joined through its acquisition of BigBand Networks, where he was vice president of advanced technology and chief architect. Reister was instrumental in BigBand Networks’ successful entry into telecommunications networks markets with platforms for advanced video services. He was previously CTO of DSL platform vendor Copper Mountain Networks, a consultant with Bain and Company, and an engineer with McDonnell Douglas. Reister holds business and engineering degrees from The University of Pennsylvania Wharton School, Princeton University and Penn State University.

  • June 20, 2013
    Vasona Networks is Fierce 15 winner in network traffic...

    Vasona Networks is Fierce 15 winner in network traffic management

    June 20, 2013

    Vasona is a cell-level traffic management company. Its main point of differentiation is an edge application controller that sits at the edge of a carrier's network, between the core and the radio access network, so that it can understand what's happening on individual cell sites. Vasona can then use that data to see whether a particular cell is overloaded or underused--and then can reallocate bandwidth within a cell based on carriers' policy management protocols.

    Read More →

    http://www.fiercewireless.com/special-reports/vasona-networks-network-traffic-management-wireless-startups-fierce-15-2013

  • June 20, 2013
    FierceWireless names Vasona Networks as one of its Fierce...

    June 20, 2013

    FierceWireless names Vasona Networks as one of its Fierce 15 wireless companies of 2013

    Vasona Networks’ SmartAIR1000 recognized for innovation in helping mobile operators overcome bandwidth issues for better subscriber experiences

    SANTA CLARA, CALIF. Vasona Networks, Inc.®, a provider of platforms for mobile network capacity and resource management, today announced that it has been named to the annual FierceWireless Fierce 15 list, designating it as one of the top privately-held wireless companies of the year. FierceWireless editors evaluated hundreds of organizations, and found Vasona Networks to be one of the “fiercest,” based on creativity and innovation in the marketplace.

    “Vasona Networks’ cell-level traffic management solution lets carriers better understand what’s happening on individual cell sites,” said Phil Goldstein, editor of FierceWireless. “By analyzing traffic that’s going back and forth between the core network and the radio access network, the company’s solution can determine how many users are on a particular cell and can see what their traffic flows are, letting Vasona detect how much each cell’s bandwidth is being stressed and determine whether or not a cell is congested or the cell is not being used to the best of its capacity. Vasona is then able to, at a carrier’s direction, reallocate bandwidth as necessary to ensure the best user experience on a particular cell site.”

    Founded in 2010, Vasona Networks recognized that bringing together certain mobile, media and IP networking technologies could address the deluge of growing application usage that mobile operators face today. Vasona Networks’ resulting flagship SmartAIR1000 edge application controller manages mobile traffic across all applications, for each cell in a network. The benefits include significantly improved experiences for mobile subscribers during times when cells are congested. The insight that Vasona Networks provides also empowers mobile operators to more effectively use resources as they face expensive and complex upgrades to add network capacity.

    “In just the past six months, we’ve launched our SmartAIR1000, brought total funds raised to $22 million and kicked off additional deployments with operators globally,” said Biren Sood, CEO of Vasona Networks. “Being recognized by FierceWireless for our market leadership and innovation marks yet another milestone for Vasona Networks. We are honored to be named to this year’s Fierce 15 alongside so many other innovative companies.”

    FierceWireless, an internationally recognized daily email newsletter reaching more than 80,000 senior wireless industry executives, provides executives in over 100 countries with a quick, authoritative briefing on the day's top wireless stories, including new trends and technologies. The FierceWireless Fierce 15 celebrates the spirit of being “fierce” – championing innovation and creativity, even in the face of intense competition.

    The complete list of winning companies is available on the FierceWireless Web site at fiercewireless.com.

  • May 22, 2013
    Big winners at CTIA’s 2013 E-Tech awards

    Big winners at CTIA’s 2013 E-Tech awards

    May 22, 2013

    An online panel of judges awarded prizes for the eighth annual E-Tech Awards in 15 categories spanning enterprise solutions, mobile apps, mobile hardware, and network infrastructure. The official judges awarded prizes based on "innovation, functionality, technological importance, implementation, and overall 'wow' factor," according to CTIA.

    The award-winners:
    Network Infrastructure – Wide Area Network 1. Nokia Siemens Networks, Nokia Siemens Networks Liquid Applications; 2. Vasona Networks, Vasona Networks SmartAIR1000; 3. Nokia Siemens Networks, Nokia Siemens Networks Liquid Radio Software Suites

    Read More →

    http://www.pcmag.com/article2/0,2817,2419379,00.asp

  • May 22, 2013
    Vasona looks to direct traffic, ease congestion

    Vasona looks to direct traffic, ease congestion

    May 22, 2013

    Sood says Vasona is gaining traction with a comprehensive approach that determines each cell’s current capacity and characteristics of each of its concurrent sessions, whether streaming audio and video, web browsing, file downloads, or others.

    “The platform can then ensure that all available bandwidth is allocated according to the nature of each application and media type,” Sood says. “This capability is not possible with single-purpose solutions that only address one type of data or media, or solutions that lack perspective on which sessions are causing problems and where those problems are occurring.”

    Read More →

    http://www.wirelessweek.com/sites/wirelessweek.com/files/newsletter-ads/CTIA2013ShowDaily_Day2.pdf

  • April 25, 2013
    CTIA announces 2013 E-Tech award finalists including Vasona...

    CTIA announces 2013 E-Tech award finalists including Vasona Networks SmartAIR1000

    April 25, 2013

    CTIA,The Wireless Association, announced the finalists for the 2013 Emerging Technology (E-Tech) Awards, after receiving an all-time high number of submissions for the competition. The awards honor the industry's most innovative new wireless products and services in mobile apps, consumer electronics, enterprise and vertical markets and network technology.

    Read More →

    http://www.ctia.org/media/press/body.cfm/prid/2257

  • April 10, 2013
    Optimizing the mobile video startup space

    Optimizing the mobile video startup space

    April 10, 2013

    With Vasona racking up $22 million in its first 22 months, it's clear the mobile video optimization space is one to keep an eye on.

    The reasons why are equally as clear. The influx of mobile data, dominated by video, has caught the mobile operators off guard. While in the past, technology has been their savior -- faster networks begat faster Intel -- video has turned this equation on its head. Now, technology isn't growing as fast as consumer demand.

    What's more, everyone is mobile.

    Read More →

    http://www.lightreading.com/network-management/optimizing-the-mobile-video-startup-space/240152491

  • April 9, 2013
    Four vendors to watch in optimization

    Four vendors to watch in optimization

    April 9, 2013

    In a general sense Vasona Networks plays in the content optimization space. But, it doesn't do what one normally thinks about when it comes to content optimization. Vasona doesn't do content transcoding, transrating, or compression. Instead the vendor does traffic management at the network edge. To be specific the company really sees itself as being in the edge application controller business. The vendor sells a software solution to mobile operators called SmartAIR1000 that can be installed on off-the-self computer hardware and is placed between the access and the core network. The SmartAIR1000 makes decisions on how to send traffic across the RAN to ensure end-user quality of experience based on data it takes from the network control plane, content awareness, and information on the current congestion level of the base station.

    Read More →

    http://www.fiercebroadbandwireless.com/story/schoolar-4-vendors-watch-optimization/2013-04-09

  • Mar 28, 2013
    Large companies and startups compete for software talent

    Large companies and startups compete for software talent

    Mar 28, 2013

    Read More →

    http://youtu.be/ko7riSFMfmM

  • March 21, 2013
    Vasona wins $22M for its cell site app controller

    Vasona wins $22M for its cell site app controller

    March 21, 2013

    Start-up Vasona Networks fits firmly in one of the most important current trends in mobile net-work planning, moving processing and intelligence to the cell edge to ease congestion in the core and backhaul.

    The firm has raised a further $12m in venture capital to develop its SmartAIR1000 platform and fund carrier trials. This is categorized as an “edge application controller”, which sits between the RAN and the core and manages radio sessions at the cell site. It also increases carriers’ visibility into what is happening in their network, in real time, and right down to individual user or small cell behavior.

    The firm has raised a further $12m in venture capital to develop its SmartAIR1000 platform and fund carrier trials. This is categorized as an “edge application controller”, which sits between the RAN and the core and manages radio sessions at the cell site. It also increases carriers’ visibility into what is happening in their network, in real time, and right down to individual user or small cell behavior.

    Read More →

    http://www.maravedis-bwa.com/en/services/wireless-watch

  • March 20, 2013
    Vasona Networks inks $22M

    Vasona Networks inks $22M

    March 20, 2013

    Vasona Networks Inc., a developer of platforms for mobile network capacity and resource management, has closed a recent $12 million Series B round, bringing its total funding to $22 million. Bessemer Venture Partners led the round, with participation by New Venture Partners. Vasona Networks is based in Santa Clara, California, with research and development offices in Tel Aviv, Israel.

    Read More →

    http://www.pehub.com/192014/vasona-networks-inks-22m/

  • March 19, 2013
    Vasona Networks grabs $22M for mobile traffic management

    Vasona Networks grabs $22M for mobile traffic management

    March 19, 2013

    Vasona Networks Inc. has raised $12 million in Series B funding to help wireless phone companies manage traffic jams on their cellular towers.

    The Santa Clara, Calif.-based company has built appliances that can see the applications that are running through an individual cell tower and manage the traffic to maximize the bandwidth.

    Carriers are employing many different tactics and types of equipment to address the same problem, but none at the edge of the network, where Vasona's software is deployed, said Bob Goodman, a managing director with Bessemer Venture Partners , which led this round. "At this point carrier networks are so congested they usually deploy multiple solutions."

    New Venture Partners, which, like Bessemer, participated in Vasona's $10 million Series A in May 2011, participated in this round.

    Despite the pains that mobile carriers are having keeping up with demand for bandwidth amid the growth of smartphones and tablet computers, venture capitalists are funding fewer networking companies.

    Venture investments in U.S.-based communications and networking companies have hovered around $1.5 billion annually, down from about $2.75 billion each year before the 2008 financial crisis, according to VentureSource, a research arm owned by Dow Jones & Co ., publisher of this newsletter.

    The problem of helping carriers make the most out of their last mile is one that this team has tackled before. With backgrounds at networking companies BigBand Networks Inc . and Divicom Inc ., Vasona's team has experience helping cable, satellite and other video providers get more video across their networks.

    At those companies they not only learned the techniques that are helping solve this problem, but also that this problem isn't going away anytime soon.

    "In all examples, you expand the pipes and consumers find new ways to use the bits," said Biren Sood, Vasona's chief executive. "Whatever it is, whether 3G, 4G or 5G, this problem is not going away."

    Vasona Networks , which was founded in 2010, has its software in trials and deployments at multiple carriers.

    The proceeds of the round will be used to expand its support capabilities as more trials convert to deployments, Mr. Sood said.

    Read More →

    http://pevc.dowjones.com/Article?an=DJFVW00020130319e93jridgp

  • March 19, 2013
    Vasona grabs $22M to tackle cell congestion

    Vasona grabs $22M to tackle cell congestion

    March 19, 2013

    "A lot of carriers have very little visibility into what's happening in their network in real-time," Sood told Light Reading Mobile recently.

    The technology aims to reduce congestion by giving different types of data transmissions different bit-rates. For instance, video needs a consistent bit-rate to avoid jumpiness where other applications that update in the background may not; so it's pointless to give those connections more juice than they need.

    Read More →

    http://www.lightreading.com/funding-for-startups/vasona-grabs-12m-to-tackle-cell-congestion/240151189

  • March 19, 2013
    Vasona raises $22 million for mobile edge platform

    Vasona raises $22 million for mobile edge platform

    March 19, 2013

    Vasona's edge platform works with mobile traffic across all applications, at granularity of every cell in a network. It assesses and acts on congestion based on exactly where it is occurring and what is causing it. Bandwidth is allocated to each application in real time for the best overall subscriber experiences.

    The venture capital financing was led by Bessemer Venture Partners, with participation by New Venture Partners and a strategic investor, all of them participants in the company's Series A round.

    Read More →

    http://www.convergedigest.com/2013/03/vasona-raises-22-million-for-mobile.html

  • March 19, 2013
    Vasona Networks venture capital financing reaches $22 Million

    March 19, 2013

    Vasona Networks venture capital financing reaches $22 Million

    Company closes series B round led by Bessemer Venture Partners with participation from other existing investors, including New Venture Partners

    Vasona Networks, Inc.®, a provider of platforms for mobile network capacity and resource management, today announces total funds raised of $22 million, including a recent $12 million Series B round. The venture capital financing was led by Bessemer Venture Partners, with participation by New Venture Partners and a strategic investor, all of them participants in the company’s Series A round.

    The newest financing follows Vasona Networks’ success bringing to market its pioneering SmartAIR1000 edge application controller, which is in deployments by mobile network operators around the world. The company will use the proceeds to accelerate its growth and expand field operations, while continuing investment in its research and development activities.

    “During the last few years, Vasona Networks has rapidly defined, developed and validated its platform, establishing a new category of solution for pressing mobile operator needs,” says Bob Goodman, a partner at Bessemer Venture Partners and member of Vasona Networks’ board of directors. “This new financing positions the company to fulfill and build on the strong demand it’s experiencing.”

    Founded in 2010, Vasona Networks recognized that bringing together certain mobile, media and IP networking technologies could address the deluge of growing application usage that mobile operators face today. Vasona Networks’ resulting flagship SmartAIR1000 edge application controller works with mobile traffic across all applications, at granularity of every cell in a network. It assesses and acts on congestion based on exactly where it is occurring and what is causing it. Bandwidth is allocated to each application in real time for the best overall subscriber experiences. This solution empowers mobile operators to more effectively use resources as they face expensive and complex upgrades to add network capacity.

    “Vasona Networks is succeeding across our operations including multidisciplinary engineering, launching the first edge application controller, deployments with top global operators, and substantial support from our venture investors,” said Biren Sood, CEO, Vasona Networks. “Our funding validates Vasona Networks’ leadership positioning, with participation including Bessemer Venture Partners, one of the most venerable venture capital firms, and New Venture Partners, a sophisticated investor in communications infrastructure markets.”

  • March 18, 2013
    Vasona Networks raises $22M to fix our mobile data...

    Vasona Networks raises $22M to fix our mobile data congestion issues

    March 18, 2013

    Santa Clara, Calif.-based Vasona Networks was founded in 2010, but it only came out of stealth mode in January. The company’s focus is on developing devices and software that enables mobile network operators (like AT&T and Verizon Wireless) to fine-tune all the traffic happening on their networks, down to each cell.

    The company’s recently introduced SmartAir1000 edge application controller allocates bandwidth on mobile networks based on where it needs to go.

    Read More →

    http://venturebeat.com/2013/03/18/vasona-networks-funding/

  • March 18, 2013
    Mobile networking startup Vasona raises $22M

    Mobile networking startup Vasona raises $22M

    March 18, 2013

    Vasona Networks disclosed that it has raised $22 million in Series A and B fundings to help further its efforts to ease mobile network congestion.

    The latest funding for the Santa Clara company led by CEO Biren Sood was reported by the Business Journal, based on a filing with the Securities & Exchange Commission.

    Read More →

    http://www.bizjournals.com/sanjose/news/2013/03/18/mobile-networking-startup-vasona.html?ana=twt/

  • March 10, 2013
    The technologies that will save us ...

    The technologies that will save us from the mobile data crunch

    March 10, 2013

    Vasona is leveraging its position as software in the network to deliver IP video and data at the appropriate time and bit rate over a given cell.

    What makes us particularly excited about this category? Carriers can test software solutions on their network at a low upfront cost and see proven results in a short time before committing to a more substantial order.

    Read More →

    http://gigaom.com/2013/03/10/the-technologies-that-will-save-us-from-the-mobile-data-crunch/

  • February 24, 2013
    Speeding along the mobile information highway

    Speeding along the mobile information highway

    February 24, 2013

    “We started out when smartphones were first beginning to grow and the tablet hadn’t been invented yet,” says Vasona’s CEO and founder Biren Sood. “But it was obvious that the mobile network was going to see a lot of growth.”

    To illustrate their solution, Vasona’s founders compare the cellular network to a chaotic highway where all kinds of vehicles – cars, trucks, buses, scooters and ambulances – drive erratically, causing accidents.

    “We don’t add bytes. We don’t add capacity,” says Nery Strasman, Vasona’s co-founder and chief technology officer. “Instead, we make them smarter. You can prevent an accident if you add new lanes or manage existing lanes more wisely.”

    Read More →

    http://www.haaretz.com/business/start-up-of-the-week/start-up-of-the-week-speeding-along-the-mobile-information-highway.premium-1.505401

  • February 15, 2013
    Vasona Network's cell traffic management

    Vasona Network's cell traffic management

    February 15, 2013

    Vasona Networks went out of stealth mode recently, announcing its SmartAIR1000 system. To learn more on the company's offering, I met Biren Sood, CEO and Nery Strasman, CTO, in their R&D center in Tel Aviv.

    "We both came from making the cable networks better," says Biren, "we want to do the same to mobile networks."

    Vasona claims it has founded a new category of products, with the ability to manage mobile traffic at the cell level with application-aware traffic management.

    Read More →

    http://broabandtrafficmanagement.blogspot.com/2013/02/vendor-review-vasonas-cell-traffic.html

  • February 14, 2013
    Battle against data deluge moves to network edge

    Battle against data deluge moves to network edge

    February 14, 2013

    The holistic view of traffic is fundamental to modern network planning. That is a theme taken up by Biren Sood, CEO of Vasona Networks, which has unveiled the SmartAir 1000 edge application controller, to address network congestion. He said in an interview with FierceWireless: "It's all about the cell. You have to manage the cell holistically. You have to understand the various users on the cell and the applications they're consuming and then you have to manage all of the that to get the cell to perform to the best of its ability.” He added: "Traffic is impacting all parts of the network. The idea of focusing on the cell, which is a very expensive part of the network, and being able to use that more efficiently, that's what this new product category is all about.”

    The company, founded in 2010, recently emerged from stealth mode with various operator trials under its belt. It claims a new level of precision in the way it tunes traffic on a cell-by-cell basis rather than prioritizing packets from the core, or by following users around and controlling their traffic regardless of network conditions at the time. Vasona‟s system sits between the RAN and core and monitors the congestion level of each cell as well as the inbound and outbound traffic streams to those cells. When one looks set to get too full, Vasona‟s tools start to adjust the traffic flow, perhaps by prioritizing video streaming over downloads, or culling extraneous information from a video.

    Read More →

    http://www.maravedis-bwa.com/en/services/wireless-watch

  • February 12, 2013
    Winning against the grain

    Winning against the grain

    February 12, 2013

    Goodman likens Vasona’s software to a traffic cop managing the flows of traffic across a network. “It is aware of what is happening at the radio edge in real-time…but it is aware also of what is happening in the content. Is it a web session, is it a video session, is it some software being downloaded in the background? It can make real-time decisions about how to manage the resource and how to prioritise the resource,” Goodman says.

    Field tests of Vasona’s solution have shown a “tremendous uplift in bandwidth utilization, particularly at the peak time,” according to Goodman.

    Read More →

    http://www.hottopicsevents.com/2013/02/12/winning-against-the-grain/

  • February 7, 2013
    Vasona says edge application controller creates a new category

    Vasona says edge application controller creates a new category

    February 7, 2013

    Traffic is impacting all parts of the network. The idea of focusing on the cell, which is a very expensive part of the network, and being able to use that more efficiently, that's what this new product category is all about," Sood said.

    Rival traffic-shaping solutions that are deployed higher up in the network can manage individual sessions but lack visibility into what's happening on the cell, said Sood.

    Using Vasona's platform, which sits between the radio access network and core network, operators can ensure bandwidth is allocated in real time based on the nature of each application and type of media.

    Read More →

    http://www.fiercebroadbandwireless.com/story/vasona-says-edge-application-controller-creates-new-category/2013-02-07

  • February 6, 2013
    SmartAIR1000 solution from Vasona Networks responds...

    SmartAIR1000 solution from Vasona Networks responds to congestion, optimizes bandwidth allocation

    February 6, 2013

    Read More →

    http://youtu.be/rymr2BNQ6x4

  • February 6, 2013
    Vasona's edge application controller allocates bandwidth...

    Vasona's edge application controller allocates bandwidth in real time to help each application deliver the best possible user experience

    February 6, 2013

    Application controllers like SmartAIR1000 locate the bottlenecks and the types of apps and what they are doing. A person sending texts would not get as much bandwidth as a person streaming video.

    Current platforms do not have the ability to make these distinctions and adjust resource allocation accordingly.

    The benefits to mobile operators are significant. By efficiently using existing resources, there is less pressure to do costly upgrades. Improved efficiency leads to better network performance and less customer turnover. Carriers can open up more revenue-generating services with some of the bandwidth freed up.

    Read More →

    http://out-of-band-management.tmcnet.com/articles/325920-smartair1000-solution-from-vasona-networks-responds-congestion-optimizes.htm

  • February 6, 2013
    Vasona Networks introduces SmartAIR1000 for mobile...

    February 6, 2013

    Vasona Networks introduces SmartAIR1000 for mobile operators to manage individual cell congestion and improve subscriber experiences

    Industry’s first edge application controller works at cell level and at application network layer to manage all bandwidth, including streaming media, web browsing and downloads

    SANTA CLARA, CALIF. Vasona Networks, Inc.®, a provider of platforms for mobile network capacity and resource management, today announces the SmartAIR1000 edge application controller to address cellular bandwidth congestion. The platform works with traffic across all applications, at granularity of every cell in a network. It assesses and acts on congestion based on exactly where it is occurring and what is causing it. Bandwidth is allocated to each application in real time for the best overall subscriber experiences. This solution empowers mobile operators to more effectively use resources as they face expensive and complex upgrades to add network capacity.

    As subscribers use more devices and bigger screens to consume media, worldwide mobile traffic is skyrocketing. Operators have invested in raw capacity upgrades and network tools to meet this demand but struggle to gain control at a key trouble point — the cell. The SmartAIR1000 addresses this frequent bottleneck with a comprehensive approach that determines each cell’s current capacity and characteristics of each of its concurrent sessions, whether streaming audio and video, web browsing, file downloads, or others. The platform can then ensure that all available bandwidth is allocated according to the nature of each application and media-type. This capability is not possible with single-purpose solutions that only address one type of data or media, or solutions that lack perspective on which sessions are causing problems and where those problems are occurring.

    “Mobile networks can be unruly because traffic has no regard for other traffic — selfishly contending for as much resource and capacity as it can get,” says Biren Sood, CEO of Vasona Networks. “Vasona Networks is working closely with mobile operators on establishing the SmartAIR platform to overcome bandwidth contention problems and enhance subscriber experiences.”

    Always Watching, Acting Just As Congestion Occurs

    The SmartAIR1000 is compatible with 3G and 4G networks, including cdma2000, UMTS/HSPA and LTE. Inserting transparently between the radio access network (RAN) and the core network, the platform employs a variety of techniques that span mobile network mapping, high-speed packet processing, and Vasona Networks’ RateControl technology. This results in unprecedented comprehension of what media and data are being delivered by what applications in which particular cells. The SmartAIR1000 monitors fluctuating cell capacity and session loads, intelligently assigning bandwidth to each application just before congestion impacts subscriber experiences. It is a standards-based edge application controller that can work in conjunction with other network tools commonly deployed by mobile operators, including policy servers, video optimizers, caching solutions and deep packet inspectors.

    “By intelligently and flexibly managing traffic at the level of the cell within each RAN, solutions such as the edge application controller provide mobile operators with the vital functionality they need to assure the best subscriber experiences,” says Monica Paolini, president of mobile technology and services analyst firm Senza Fili Consulting. “This value will further increase as mobile service usage continues explosive growth.”

    Vasona Networks will demonstrate the SmartAIR1000 at Mobile World Congress in Hall 2, Stand 2D50 of Fira Gran Via in Barcelona, February 25-28.

  • January 22, 2013
    Startup Vasona touts cell-level traffic shaping

    Startup Vasona touts cell-level traffic shaping

    January 22, 2013

    Vasona Networks is using traffic-shaping techniques to help operators optimize networks by the cell, enabling them to address specific target areas impacted by traffic congestion.

    The startup--which has offices in Santa Clara, Calif., and Tel Aviv, Israel--just emerged from stealth mode. However, Vasona has already attracted $9.8 million from Bessemer Venture Partners and New Venture Partners.

    Read More →

    http://www.fiercebroadbandwireless.com/story/startup-vasona-touts-cell-level-traffic-shaping/2013-01-22

  • January 21, 2013
    Networking startup Vasona shapes mobile traffic one cell...

    Networking startup Vasona shapes mobile traffic one cell at a time

    January 21, 2013

    “We understand the nature of the cell, and we understand the capacity of the cell,” Sood said. “With that understanding we can get the right bits to the right applications in the most efficient way.”

    Vasona’s kit sits in between the radio and core networks where it monitors the congestion level of its associated cells as well as all of the inbound and outbound traffic streams to those cells. If a cell starts getting crowded, Vasona will start tinkering with mix of traffic going to that cell, for instance prioritizing streaming bits over a file download or tossing out extraneous information in a video, Sood said. Once the congestion in a particular clears, Vasona’s tinker stops, Sood said.

    Read More →

    http://gigaom.com/2013/01/21/networking-startup-vasona-shapes-mobile-traffic-one-cell-at-a-time/

  • December 21, 2012
    Start-ups set out to solve mobile data crunch

    Start-ups set out to solve mobile data crunch

    December 21, 2012

    As for Vasona Networks, it also can see what's happening in the network and make changes in the way video gets downloaded--in essence smoothing out the video so it doesn't freeze up when someone tries to watch it.

    "At the same time it uses much less bandwidth and allows all the data traffic to flow at the same time," Goodman says. "So they're kind of like a very sophisticated traffic cop who makes sure that all the cars are flowing through the intersection as fast as they possibly can."

    Read More →

    http://www.inc.com/christina-desmarais/how-start-ups-are-solving-the-mobile-data-crunch.html

load more

All News

  • All News
  • Announcements
  • Awards
  • Coverage
  • Our Voice

Press & Analyst Inquiries:

Brian Baumley
BLB Communications
+1.609.759.0252
brianb@blbcomm.com

Events

Upcoming Events:

LTE World Summit

June 23-25, 2014
Amsterdam RAI

Visit us during LTE World Summit and discuss how the SmartAIR1000 edge application controller and SmartVISION network analysis suite are improving the performance of mobile networks.

Mobile World Congress

Mar 2-5, 2015
Fira Gran Convention Center
Barcelona

We will return to GSMA Mobile World Congress where during the last two years we have unveiled the SmartAIR1000 as the mobile network industry's first edge application controller, and then the SmartVISION analysis suite for insight about mobile network performance

Investors


Working closely with the world’s most prestigious R&D organizations, NVP is itself a spin-out, evolving from origins as the Lucent Technologies / Bell Labs New Ventures Group
Investing in startups whose industries are identified as most fertile for disruption, BVP brings knowledge, connections and benefits of a track record that includes over 100 IPOs

Team

Management Team
Vasona Networks® is led by experts in a unique set of technologies including mobile services, media processing and broadband networks. The team brings together these capabilities to collaborate with service providers on efficient delivery of rich media and applications towards the best user experiences.
Michael Ben Nun
Linked In
VP R&D
Michael was CTO and VP R&D of P-Cube (Nasdaq: CSCO), which delivered deep packet inspection (DPI) capabilities to manage networked quality of service based on real-time application awareness, and he continued as a director of engineering for Cisco after the acquisition. He has held management and engineering roles with Conexant Systems, DEC (NYSE: HPQ) and National Semiconductor (NYSE: NSM).
Rob Holditch
Linked In
VP of EMEA
Rob joined Nokia Siemens Networks (NYSE: NOK, SI) through its acquisition of subscriber data management vendor Apertio where he was vice president of EMEA. He had account management roles with Siemens Mobile (NYSE: SI) and with Lucent Technologies (NYSE: ALU), working with operators like Vodafone and Orange, and began his career in the semiconductor industry with Electrotech. 
John Reister
Linked In
VP marketing & product
John was VP product strategy for Arris (Nasdaq: ARRS), joining through its acquisition of BigBand Networks where he was VP advanced technology and chief architect. He was instrumental in the company's expansion to telecom markets with platforms for advanced video services. Previously John was CTO of DSL pioneer Copper Mountain Networks (Nasdaq: ARRS), a consultant with Bain & Co. and an engineer with McDonnell Douglas (NYSE: BA).
Biren Sood
Linked In
CEO
Biren held a variety of positions for BigBand Networks (Nasdaq: ARRS), including general manager, with responsibilities in sales, business development, product management and marketing. He brought to market switched-digital-video, which radically expands the quality and quantity of services provided over cable networks. Biren previously participated in the onset of digital video encoding with DiviCom (Nasdaq: HLIT) and C-Cube, and was in sales with Texas Instruments (Nasdaq: TXN).
Nery Strasman
Linked In
CTO
Nery was VP core technologies for BigBand Networks (Nasdaq: ARRS) where he led development of new capabilities for how media are best delivered in networked environments. He has also been a technologist and manager for Optibase (London: VTC) and ELOP (Nasdaq: ESLT).  Nery holds 26 patents and has participated in multiple international standards bodies including DVB, SCTE and SMPTE. 
Chuck Wieland
Linked In
VP sales & GM Americas
Chuck was VP sales and GM of North America at self-optimizing mobile network pioneer, Intucell, now Cisco Systems (Nasdaq: CSCO). Responsible for end-to-end network and application sales, he previously joined Cisco Systems via the acquisition of Starent Networks, a provider of gateways between IP and radio networks. He began his career at GTE/Verizon (NYSE: VZ).

Jobs

We bring together diverse strengths from multiple backgrounds for a shared objective: collaborating with our customers so that their subscribers have the best experiences. We pride ourselves on excellence across each discipline, enhanced by agile practices of working together as opportunities arise. Open communications and flexible mindsets are key. If this resonates, we look forward to becoming acquainted with you.
Field Data Analytics Manager
U.S.
    Directly define, organize and collect the critical success factors parameters and the supporting field data that will ensure the fulfillment of trials and acceptance of production deployments. Analyze trial results and present to field teams and to customers.

    Support upcoming deployments of Vasona's products with major wireless telco operators worldwide. Work closely with sales, engineering, and product management to define and execute the fastest path to a successful trial and later on deployment. Organize and document MOPs, Statements of Work, Architecture Requirements. Conduct periodic post-sales meetings with customers to communicate progress and risks and identify customer priorities. Provide immediate and constructive feedback to engineering and product management. Review product system test results to ensure that releases meet customer needs. Act as a resource for field engineers.

    Position located anywhere in the United States

    Requirements

    Mandatory
  • 5+ years’ experience as solution architect or deployment lead with large scale wireless or IP deployments
  • Adept at defining / writing DB queries and PERL scripts
  • Ability to manipulate large CSV files via scripting and SQL DB
  • Familiarity with basic statistics concepts (confidence interval, distributions, etc.)
  • Must be an Independent self-starter
  • Bachelor's degree in engineering or science (Computer Science, EE, or Telecoms preferred).





  • Desired
  • Prior experience with mobile telecommunications operators
  • Technical background with in-depth understanding of 3G/4G radio access networks
  • Excellent people and management skills to interact with engineering, colleagues and cross-functional teams, and third parties
  • Willingness to travel 30% of the time, including travel to Americas, Europe, and Asia
  • Good communication skills, including running meetings and documenting features
Java Software Engineer
Tel Aviv
    Participate in development of a carrier class solution that will shape up the future of mobile networks. Develop backend and frontend of the product with a vibrant, agile team. Be responsible for the entire development cycle, from requirements through design and to implementation.

  • 2+ years’ experience with Java development and object oriented design
  • An Agile‐friendly team player
  • Knowledge of Linux/Unix is a plus
  • Experience with networking applications is a plus
  • Dedicated, highly motivated, initiative and creative
Quality Assurance Engineer
Tel Aviv
    Participate in the development of an automated verification environment to deliver a carrier class solution that will shape up the future of mobile networks. Work collaboratively with a vibrant, agile team.

  • 2+ years of experience in developing automation solutions
  • Proven experience with Java, object‐oriented high‐level languages
  • An Agile‐friendly team player
  • Knowledge of Linux/Unix required
  • Expertise in scripting languages such as Python and TCL/TK is a plus
  • Experience with networking is a plus
  • Dedicated, highly motivated, initiative and creative
Field Engineer
Europe
  • Substantial infrastructure deployment experience with mobile network operators in Europe, Middle East, Africa
  • Install, configure, troubleshoot, and support network-side software deployments
  • Position and promote products for competitiveness and market leadership
  • Strong communicator, including writing, with technical audiences
  • Entrepreneurial ambition to do what it takes to ensure success in a highly dynamic and agile environment
  • Constant advocate for customer interests
  • Travel-intensive, international work, including with California headquarters and Tel Aviv engineering
  • Comfort with multiple cultures, languages

Contact

Back to Top
Vasona Networks Headquarters
2900 Lakeside Drive
Suite #180
Santa Clara, CA 95054
View Map

hq@vasonanetworks.com
+1.408.492.1301
Vasona Networks EMEA
Vasona Networks R & D
24 Raoul Wallenberg St.
Tel Aviv, Israel 6971920
View Map

RandD@vasonanetworks.com
+972.3.541.4042
Vasona Networks APAC